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2017 Portrait Trends: The Personal Brand Era

10/7/2017

 
In a world where everyone’s personal brand mattered, 2017's portraits became tools of expression and branding.
  1. Personal Brand Integration: Photographs started communicating professions. A writer might be photographed with a typewriter, for instance.
  2. Environmental Portraits: This trend involved capturing individuals in their natural workspace or environment.
  3. Diverse and Inclusive: Photography became more inclusive, representing people from diverse backgrounds, ethnicities, and professions.
  4. Interactive Sessions: Instead of short, transactional sessions, photographers started spending more time with subjects, getting to know their stories.
  5. Telling a Story: Each portrait aimed to narrate a story, giving depth and context to the person in the frame.

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