2017 Portrait Trends: The Personal Brand Era

In a world where everyone’s personal brand mattered, 2017's portraits became tools of expression and branding.

1. Personal Brand Integration: Photographs started communicating professions. A writer might be photographed with a typewriter, for instance.
   
2. Environmental Portraits: This trend involved capturing individuals in their natural workspace or environment.
   
3. Diverse and Inclusive: Photography became more inclusive, representing people from diverse backgrounds, ethnicities, and professions.
   
4. Interactive Sessions: Instead of short, transactional sessions, photographers started spending more time with subjects, getting to know their stories.
   
5. Telling a Story: Each portrait aimed to narrate a story, giving depth and context to the person in the frame.